Announcing: Webhooks for real-time integration

We're happy to announce a significant upgrade to our platform with the introduction of webhooks across the following areas:

• Ecommerce
• CRM
• Pipelines

This new feature enables real-time data exchange, allowing for seamless integration and process automation. Webhooks serve as a notification system, triggering an HTTP POST request to a specified URL whenever a designated event occurs within the Insites platform. For example, a webhook could be configured to send data about a new order in Ecommerce, a created contact in CRM, or a change in an opportunity's status in Pipelines. This push-based model is a notable improvement over traditional polling, which requires applications to periodically check for updates, leading to increased resource consumption and delayed data synchronization.

The new webhook functionality gives developers a powerful tool for building dynamic, event-driven integrations. In Insites Ecommerce, webhooks can be set up to automatically update third-party inventory systems or trigger shipping notifications upon a new order. Similarly, Insites CRM webhooks facilitate automated workflows, such as sending welcome emails to new clients. For Insites Pipelines, the feature offers fine-grained control, with webhooks available for events related to adding, editing, or deleting a pipeline or an opportunity. This flexibility ensures that businesses can automate their sales processes with precision, from lead qualification to deal closure.

We're excited to see how this release empowers your organization with greater control and connectivity, opening up new possibilities for a more automated and interconnected digital ecosystem.