Instance · Pipelines
Creating a Pipeline Opportunity
Last updated 7 November 2026
To create an opportunity:
- Navigate to Pipelines from the main menu.
- Select All Opportunities.
- Select ADD OPPORTUNITY.
- Fill out the form. Optional fields stay hidden until you select ADD A DIVISION, SET A PROBABILITY, ADD A REFERRAL or LINK AN ORDER OR FORM SUBMISSION.
- Select ADD OPPORTUNITY.
Note that you can only add opportunities to active pipelines. The field descriptions and requirements for an opportunity are as follows:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Opportunity Name | Text Field | Yes | Name or label of the opportunity. |
| Opportunity Owner | Dropdown Field | Yes | Identifies the specific contact responsible for managing the opportunity. Opportunity owners are derived from the Instance's CRM database. |
| Pipeline | Dropdown Field | Yes | The pipeline that the opportunity belongs to. |
| Stage | Dropdown Field | Yes | The pipeline stage associated with the opportunity. |
| Target Conversion Date | DateTime Field | Yes | The date and time the sale or deal is expected to be finalized. This field is used for reporting. |
| Value | Numeric Field | Yes | Captures the estimated financial worth of the opportunity. |
| Contact | Dropdown Field | No | Links a specific person from the CRM to the opportunity. |
| Company | Dropdown Field | No | Links a specific organization from the CRM to the opportunity. |
| Lead Source | Dropdown Field | No | Tracks where the lead originated, such as a website or marketing campaign. Values are populated from pipeline system fields. |
| Lead Referred By | Dropdown Field | No | Identifies the specific contact responsible for referring the lead. Values are populated from CRM Contacts. |
| Lead Referred By Company | Dropdown Field | No | The CRM company that referred the lead. |
| Probability | Numeric Field | No | Estimates the percentage chance that the deal will close successfully. |
| Division | Dropdown Field | No | Categorizes the deal by a specific business unit or department. Values are populated from pipeline system fields. |
| Order | Dropdown Field | No | The ecommerce order to which you want to relate the opportunity. |
| Form Submission - Database Item ID | Input Field | No | Links the opportunity to a specific form submission or record ID from an inquiry. |
| Status | Radio Button Group | No |
The status of the opportunity. Options include:
|
| Won Reason | Dropdown Field | No | The reason the opportunity was won. This field appears when 'Won' is selected in 'Status' and is populated from the pipeline system fields. You can require users to provide a 'won' reason via pipeline configurations. For more details, see: Requiring users to provide a 'won' or 'lost' reason for an opportunity |
| Lost Reason | Dropdown Field | No | The reason the opportunity was lost. This field appears when 'Lost' is selected in 'Status' and is populated from the pipeline system fields. You can require users to provide a 'lost' reason via pipeline configurations. For more details, see: Requiring users to provide a 'won' or 'lost' reason for an opportunity |