Instance · Ecommerce
Creating a Product
Last updated 2 November 2026
To create a product:
- Navigate to Ecommerce from the main menu.
- Select Products.
- Select CREATE PRODUCT.
- Fill out the forms on the following tabs. Refer to their corresponding sections in this article for input requirements and descriptions:
- Details
- Variants
- Pricing
- Content
- Custom Fields
- Media
- Gallery
- Sitemap
- Metadata
- Open Graph
- Schema
- Select CREATE PRODUCT.
Details
Use this tab to input basic information about a product. The form contains a main section and three other subsections:
- Inventory
- Product Measurements
- Shipping Measurements
The input requirements for the main section are as follows:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Product Name | Input Field | Yes | Name of the product. |
| Slug | Input Field | Yes | URL used to view your product details page. The system fills it in from the Product Name, and you can change it. Uniqueness validation checks products only, not global website slug uniqueness. Also, this does not automatically create a product or category page. |
| Unit Label | Input Field | No | Describes the unit of your product. Some examples are 'each,' 'pair,' 'kit,' and 'set,' among others. |
| Brand | Dropdown Field | No | The brand associated with the product. Options are set using Ecommerce System Fields. |
| Subscription | Toggle (Yes or No) | No | Indicates if the product being added is for a subscription. |
| Product Variants | Toggle (Enabled or Disabled) | No | Enables or disables the use of product variants. |
| Categories | Dropdown Field | No | Category of the product. Products can be assigned to multiple categories. Please visit our Managing Categories article for more details on creating and managing categories. |
| Product Main Image | Image Preview Holder | No | Main image of the product. |
Inventory
This form section includes the following fields:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Product SKU | Input Field | No | Stock keeping unit (SKU) of the product. A plain text field for internal use to track inventory. The SKU must be unique. |
| Stock Level | Number Field | No | Quantity of items you have on hand. The system does not enforce it when you add the item to orders and quotes in the Instance admin. |
| When Out of Stock | Dropdown Field | No | What the website should do when the product is out of stock: Display, purchasing disabled shows the product but blocks adding it to the cart; Display, allow pre-order shows it and still allows purchase; Hide product removes it from view. Leave it empty to let the website decide. |
Product Measurements
This form section includes the following fields:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Product Length | Number Field | No | Length of the product. |
| Product Width | Number Field | No | Width of the product. |
| Product Height | Number Field | No | Height of the product. |
| Product Weight | Number Field | No | Weight of the product. |
Shipping Measurements
This form section includes the following fields:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Shipping Length | Number Field | No | Length of the packaged product for shipping. |
| Shipping Width | Number Field | No | Width of the packaged product for shipping. |
| Shipping Height | Number Field | No | Height of the packaged product for shipping. |
| Shipping Weight | Number Field | No | Weight of the packaged product for shipping. |
Variants
Use this tab to offer your customers specific choices for a single product, such as different sizes, colors, or materials. By utilizing the 'Option Label' field (e.g., 'Size') and the corresponding 'Option Value' field (e.g., 'Small,' 'Medium,' 'Large'), the system automatically generates unique product variants for each combination, ensuring accurate inventory tracking and a streamlined shopping experience.
Input requirements are as follows:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Option Label | Input Field | Yes | The name of the attribute category (e.g., Color, Size, or Material) that will appear as a heading on the product page. |
| Option Values | Multiple Input Field | No | A list of specific choices available for the attribute (e.g., Red, Blue, Green). Each value entered here will generate a distinct SKU for inventory and pricing control. |
Pricing
Use this tab to configure pricing for your product. Input requirements are as follows:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Product Price | Number Field | No | Standard retail price of the product charged to the customer under normal conditions. |
| Product price includes tax | Checkbox | No | When enabled, the system treats the product price as the gross amount (tax-inclusive). If disabled, tax is added at checkout. |
| Sale Price | Number Field | No | Discounted price point, usually used for promotions. Value is active only when 'Use sale price' is toggled on. |
| Sale price includes tax | Checkbox | No | Determines whether the sale price already accounts for tax or whether tax should be calculated and added at checkout. |
| Use sale price | Checkbox | No | Toggle to activate the sale price. When checked, your site shows this price instead of the standard product price. |
| Tax Type | Radio Group | No | Defines the calculation method for tax, such as a fixed flat fee or a percentage-based rate (VAT/GST). Options include:
|
| Tax Amount | Number Field | Only if the product price includes tax, or the sale price includes tax while the product is on sale | The numerical value of the tax to be applied. The label shows (%) when the Tax Type is Percentage. |
| Cost Price | Number Field | No | Internal-only field representing what you paid for the item. Used to calculate profit margins and ROI in backend reporting. |
| Compare-at Price | Number Field | No | The original or 'MSRP' price shown with a strikethrough on the front end to visually demonstrate savings or discounts to the customer. |
Content
This tab provides information about the product's content. The input requirements are as follows:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Product Weighting | Numeric Field | No | Determines display priority. Lower numbers push products to the top of list views. |
| Featured | Toggle (Yes or No) | No | Highlights the product in 'Featured' sections or promotional carousels on the store front end. |
| Keywords | Multi - Input Field | No | Keywords related to the product that may aid searchability. |
| Warranty Info | Rich Text Area | No | Coverage details, duration, and terms for product protection or repair. |
| Short Description | Rich Text Area | No | A brief summary appearing in search results or next to the product image for quick reading. |
| Long Description | Rich Text Area | No | Full technical details and marketing copy. Supports formatting like bolding, lists, and links. |
Custom Fields
Create and manage custom fields on this tab to store any data or content related to the product you are adding. For example, you can extend these fields to display product data on an HTML card on your application's front end. You can also store data for internal use. Please refer to the Ecommerce Custom Fields article for more details.
Note
You may use the Ecommerce Configuration feature to adjust the measurement units for the following inputs:
- Measurement Unit
- Weight Unit
Media
Use this tab to upload media, such as videos and music. To add media, select a clickable field and choose a file to upload. You can also drag and drop a file from your local machine onto the clickable field. Repeat the process if you need to add more files.
| Input Label | Type | Required | Description |
|---|---|---|---|
| Media File 1 | Upload Field | No | Image of product. Max file size of 10 MB. |
| Media File 2 | Upload Field | No | Image of product. Max file size of 10 MB. |
| Media File 3 | Upload Field | No | Image of product. Max file size of 10 MB. |
| Media File 4 | Upload Field | No | Image of product. Max file size of 10 MB. |
Note
Please take note of the following information when uploading media to your products:
- Use the 'Gallery' tab to upload images as best practice.
- You can add up to four media files with a maximum size of 10MB each.
Gallery
Upload images on this tab. To add an image, select a clickable field and choose an image to upload, or drag and drop an image onto the field. Repeat the process if you need to add more files.
| Input Label | Type | Required | Description |
|---|---|---|---|
| Gallery 1 | Upload Field | No | Image gallery for the product. You may upload up to 200 files, with a maximum file size of 10 MB per file. |
| Gallery 2 | Upload Field | No | Image gallery for the product. You may upload up to 200 files, with a maximum file size of 10 MB per file. |
Note
Take note of the following system characteristics when uploading images to the gallery:
- This tab only allows you to add image files. Use the 'Media' tab to add videos and other media.
- Recommended image dimensions are 1280px by 1280px. The maximum file size per image is 10 MB.
Sitemap
The sitemap serves as a roadmap for search engine crawlers, helping them navigate and understand the structure of your pages. Well-designed sitemaps improve your web pages' chances of ranking higher and appearing more frequently in search results.
| Input Label | Type | Required | Description |
|---|---|---|---|
| Add To System Sitemap | Toggle | No | Includes or excludes the product page from the global sitemap file. |
| Priority | Numerical Field | No | Sets the crawl priority relative to other site URLs. Values range from 0.0 to 1.0; higher values indicate higher priority. |
| Order | Numerical Field | No | The order of this product page's URL in relation to other URLs having the same priority value. Similar priority URLs are sorted in ascending order. |
| Change Frequency | Dropdown Field | No |
An indication provided to search engines about how often this product page will likely change or be updated. Options include the following:
Note that crawlers treat the values chosen as a 'hint,' not a 'command.' For example, crawlers may crawl pages marked 'hourly' less frequently than that. |
Metadata
Specify product metadata using this tab. The field descriptions are outlined in the table below:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Is Visible to Search Engines | Toggle (Yes or No) | No | Hide or show the product's page on search results. |
| Canonical URL | Input Field | No | Identifies the preferred version of a web page to prevent SEO penalties from duplicate content. |
| Meta Title | Input Field | No | The clickable headline for the page in search results. Optimal length is 40–60 characters. |
| Meta Description | Input Field | No | The summary snippet appearing under the title in search results. Optimal length is 150–160 characters. |
Open Graph
Open Graph metadata standardizes how your webpage appears when shared on social media platforms like Facebook, LinkedIn, and X (Twitter). Customizing these fields ensures your product stands out in social feeds. Field descriptions and requirements are outlined in the table below:
| Input Label | Type | Required | Description |
|---|---|---|---|
| Use Meta Title as Open Graph Title | Toggle | No | Pulls the existing SEO Meta Title for social sharing. Disable this to enter a unique title for social platforms. |
| Open Graph Title | Text Field | No | Customized title for your product's post on your chosen social media platform. The field can only be used if the 'Use Meta Title as Open Graph Title' option is turned off. |
| Use Meta Description as Open Graph Description | Toggle | No | Syncs the existing SEO Meta Description with social posts. Disable to customize the snippet for social audiences. |
| Open Graph Description | Text Field | No | Short summary appearing under the title in social feeds. Use this to drive clicks with a strong call to action. |
| Open Graph Image | Image Picker | No | The image in the preview of your content. The maximum file size is 10MB. |
| Open Graph URL | Text Field | No | The canonical link associated with the content to ensure all shares point to a single authoritative source. |
| Open Graph Site Name | Text Field | No | The name of your site. |
| Open Graph Type | Text Field | No | Type of content your product is posted on, i.e., website, article, or blog. |
Schema
Schema markup is a structured data vocabulary that helps search engines understand the specific components of your product page. Providing this data allows search engines to display 'rich results,' such as star ratings, prices, and stock availability, directly in search listings.
This tab has a single input field with descriptions and requirements displayed in the table below
| Input Label | Type | Required | Description |
|---|---|---|---|
| Schema Content | Code Editor | No | JSON-LD structured data representing product details like name, brand, SKU, and aggregate ratings. |